Are you missing out by not promoting your green practises?
It is well known that businesses that have strong environmental credentials are on to something.
There is a growing market that will pay more for goods and services that align with their personal values. To have a positive approach, and have some green accreditation to back it up, can be a smart move for businesses looking to the future.
New research by Unilever reveals that a third of consumers now choose to buy brands based on their environmental impact. When I think of my weekly trip to the supermarket I wonder how I fit into this third. Although I am biased – working in the environment sector – I am restricted economically meaning that I cannot always afford the best, most ethical version of all groceries.
Certain brands that I love are Whole Earth, Green & Blacks, and Dorset Cereals. All are loud and proud about their green agenda which – for a little extra cost – makes me feel great.
With goods/services that are local and environmentally aware, accreditation is essential. I will always look at the product itself or the company website to see a) any sort of accreditation or environmental statement and b) a generally positive environmental approach.
Most important, though, is the surprise when a company that is not expected to be environmentally friendly makes the effort. This includes the salon where I get my hair cut, the dentist and local garage. This makes them memorable, and I am so much more likely to go back. Do you feel the same?
Personally I think Green Achiever is a good way for SME’s to demonstrate their green agenda. Unlike simply having ‘ISO 14001’ or a logo at the bottom of the website, the Green Achiever can be linked through to a plain English environmental policy that outlines the actions being taken every day to achieve environmental excellence.
Read more about this on the Marketing Week website.